Our exciting future
‘Going local’ is a phrase you’ll hear a lot over the next few years.
It is our strategy to create opportunities for properties to really connect with the local community. Whether it’s hosting local events, playing an important role in education for local children and young people, encouraging people to volunteer or partake in a property’s upkeep, or promoting fresh, local produce. We want to give each and every property a local voice and sense of importance, delegating much more responsibility to properties, giving them the autonomy to tell their distinctive story in their own way. In essence, we want to put our special places in the hands of those who enjoy them.
The places we look after aren’t ours, they’re everybody’s, and we have an ambitious vision for 2020: to make ‘everyone feel like a member of the National Trust’. We also know we have what it takes to attract five million members, and we’ll do it by empowering properties, involving more and more people in what we do, and “carving a place in our nation’s heart for the National Trust.” (Dame Fiona Reynolds, Director-General)